Color Psychology in Design
Colors aren't just aesthetics; they evoke emotions. Blue conveys trust, red energy, and green calm. Choosing the right palette is the first step in connecting with your audience.
Understanding Harmonies
- Analogous: Neighboring colors on the color wheel. Creates serene and comfortable designs.
- Monochromatic: Different shades of the same color. Very professional and easy to apply.
- Complementary: Opposite colors. Creates high contrast and lots of energy.
- Triadic: Three equally spaced colors. Offers balance with great visual vitality.
Frequently Asked Questions (FAQ)
What is color harmony?
It is the technique of combining colors in a way that is pleasing to the eye. It is based on geometric relationships within the color wheel.
How do I choose a base color?
Start with the color that best represents the personality of your brand or project. If it's something tech-related, blue is a good choice; if it's eco-friendly, green.